Fresh Brew

Starbucks came to us with a new product innovation: a small airtight tin of ground coffee, sealed at the peak of freshness. They needed to get this product into the hands of consumers, but also explain what it is and what makes it so different.

A fresh product demands equally fresh creative. Leaning into the sensorial experience of opening an airtight can of freshly ground coffee, our TV and radio ensured our fresh taste and aroma leapt off the screen—helping shoppers everywhere open a fresher day, every day.