Mrs Baird’s Bread

Mrs Baird’s bread, a Texas staple, wished to reconnect with consumers and their Texas roots after misconceptions grew when it was acquired by a multinational company. Their partnership with us led to the development of a social media strategy with eye-catching graphics and mouth-watering photography that clarified the truth behind the brand. New content like “Sandwich Showdowns” and “Texas-isms” on social as well as delicious recipes and a fresh new site helped the brand see a 540% increase in fans and over $60m total impressions.